Tuesday, September 8, 2009

Unique Culinary Spin Featured in Westjet's Up! Magazine

Building Thunder Bay as one of Canada's best- and hippest -outdoor communities to visit gives us a lot of material to work with, especially when courting new visitors who are looking for sustainable tourism experiences. Its also a chance for us to weave sustainable tourism experiences with more traditional urban experiences to create memorable vacations.

Working with Lois Nuttal at Lake Superior Visits (http://www.superiorvisits.com/), a fun little package called "Loaves and Fishes" took on a life of its own this spring when former Senior Managing Editor of Up! magazine (http://www.up-magazine.com/), Eric Rumble, heard about it from me over coffee in Calgary. Eric loved the concept and had to write about it.

This 3 day epic adventure combines outdoor experiences, culinary and unique accommodation options to encourage visitors (and our tourism partners for that matter) to explore the city in exciting new ways. The core of Loaves and Fishes is essentially collecting local ingredients for your own dinner - even if your cooking skills involve burning water. A stay aboard the http://www.sailsuperior.com/ floating bed and breakfast and at the iconic McVicar Manor Bed and Breakfast, a lake superior salmon and trout fishing excursion with Archie's Charters (http://www.archiescharters.com/), visits to Thunder Oak Gouda (http://www.cheesefarm.ca/), Both Hands Bread and other local food producers fills ones' basket with fresh, locally made ingredients while taking in the city's iconic land and water scapes. The day ends at the spa while The chef's at Lot 66 (www.lotsixtysix.com ) cook it all up and pair it with worldly wines to create a memorable dining experience.

At the end of the day, Loaves and Fishes demonstrates creativity in product and experience development that consumers are looking for, weaves urban and outdoors together and builds upon our mandate to build Thunder Bay as a urban sustainable tourism leader.

Don't take my word for it. Read Eric Rumble's mouth watering take on it in the September edition of Westjet's (http://www.westjet.com/) Up! Magazine. You can read the online version on page 53 and 54 at:

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