Vancouver, British Columbia - September 20th, 2009.
Tourism Thunder Bay pleased to announce that it is the recipient of two Canada Marketing Awards presented at the 2009 Economic Development Association of Canada annual conference being held in Vancouver British Columbia on September 20th.
The awards recognise innovation in community marketing through Thunder Bay’s creative use of marketing tools to build awareness of the community, drive traffic to the city’s tourism website and engage partners using cost effective and unique methods
Specifically, Thunder Bay has won for the 2009 “Seven Days With the Giant” postcard campaign that saw thousands of postcard teasers distributed through visitor centers, campaign sponsors and outdoor retailers throughout Ontario and the U.S. Midwest to pique the interest of outdoor adventure seekers and encourage them to enter online to win a $20 000 outdoor adventure of a lifetime.
The city also won an award for its monthly tourism e-newsletter, a colourful and informative trip planning tool for visitors and residents alike. The e-news lists upcoming events, hotel packages and special rates and other tourism related information that Tourism partners can list for free.
In celebrating Vancouver’s hosting of both 2010 Olympic and Paralympic Games as well as being the host city for the 2009 EDAC Conference, awards were presented in the form of gold medals.
Tourism Thunder Bay is proud to be a leader in effectively utilizing web based media tools to promote the city and integrating them with unique print media programs to extend the reach of our message through a wider range of tourism partners.” according to Paul Pepe, Manager of Tourism. “Receiving these two EDAC marketing awards is an honour and to be recognized by our economic development peers across Canada is the result of an extensive collaborative partnership involving our many tourism industry partners, Generator Advertising and the team at Tourism Thunder Bay.”