Tuesday, September 8, 2009

Old Theatre Finds New Life as...a Movie Theatre

This past weekend, a new business opened up in the downtown Port Arthur core offering a new spin on a familiar architectural face.

The Paramount Theatre (www.paramounttheatre.ca), located at 24 South Court St, has reopened the second floor theatre (originally the balcony for the one screen venue) after a number of years laying dormant. Wiggles n Giggles, the popular indoor Children's play enter and a great attraction for area families in its own right, (www.wigglesngiggles.ca) has and still does, occupy the main floor theatre. The Theatre, originally opened in 1948 has retained much of its architectural charm and the combination of family uses within the building are a welcome addition to the business core. It also strengthens the North Cores' place as a centre of cultural, entertainment and performing arts.

What makes the theatre unique is in the way its being programmed. They mix inexpensive admission ($3.50) to see watch the classics such as Casablanca, Gentlemen Prefer Blonds and modern popular classics including Legend and The Princess Bride. The center also offers live theatre for families and improv workshops, creating a flexible use space.

While aiming at the local market, there is no doubt that this concept will also add to the attractions in this community for visitors to enjoy as well. The more options exist in the city for visitors-even seemingly modest ones- the greater the chance of visitor retention and increased economic impacts. Hats off to the owners of the Paramount Theatre for bringing this idea online. Its great to see old architecture preserved and reprogrammed than torn down to make a parking lot.

To learn more about upcoming film and theatre events at the theatre, http://www.paramounttheatre.ca/ If you are wondering what your tourism business can do to help promote this, simply let your guests know about film and theatre showing options because with more of us acting like tour guides, the greater the economic benefit to the community.

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