October saw a significant increase in visitor traffic at the Terry Fox Visitor Centre, with 1788 registered guests seeking local travel information versus 1253 in October 2009, an increase of approximately 30%.
Door counter traffic also increased to 4017, up 13% from 3513 last October.
The travel motivations of our October visitors varied significantly, with visiting friends and families, recreation, circle tour, passing through and events being predominant reasons for travel to the city.
Registrations reflect visitors stopping to talk to our travel councillors and register in our system while the door counters count total traffic using the centre, including rest rooms.
A warm October with ideal fall colour viewing conditions, coupled with aggressive fall drives promotions through OTMPC's Great Fall Drives program and continued CAA and AAA partnerships helped propel traffic upwards. Given that the stretch of highway around the centre is in the midst of a major 4-laning project, the expected inconvenience of construction did not play out and had no negative impact on visitation. Hats off to the contractors for minimizing rock blasting and excavation disruptions for our guests to the community.
There are no surprises or emerging markets to report with this data, supporting the trend of our close haul markets continuing to be the main travel drivers during what is still a tender economy, particularly south of the border. Leading the way was Canadian traffic, representing 81% of total traffic, (dominated by Ontario and Manitoba), followed by the United States at 15% (dominated by Minnesota) and Overseas markets at 4% (largely German and British markets)
Showing posts with label fox. Show all posts
Showing posts with label fox. Show all posts
Monday, November 29, 2010
Wednesday, May 19, 2010
March and April Terry Fox Visitor Centre Stats Show Encouraging Activity
March and April 2010 visitor numbers at the Terry Fox Visitor Information Center are encouraging and we hope they signal an increase in local visitation in 2010 and a recovery to what was a very challenging 2009 for the North American tourism economy.
2097 visitors used the facility in March 2010, up from 1443 in March 2009, a 31% jump. Of these users, 87% wwere Canadian, the majority from the Northwest region, 12% were from the US, primarily Minnesota and Wisconsin and 1% were international overseas.
In April, 2806 visitors used the facility, up from 2266 the previous April, an increase of 19%. 86% wer Canadian, 9% US and 5% overseas.
Obviously, being located on the Trans Canada and an almost obligatory overnight stop for cross Canada traffic, approximately 23% of visitors were seeking information on accommodation and food. 27% were visiting for recreational purposes, while 10% were visiting on business.
March and April are traditionaly shoulder season leisure market months for Thunder Bay and its encouraging to see the increases and range of activities bringing people to or through the community.
2097 visitors used the facility in March 2010, up from 1443 in March 2009, a 31% jump. Of these users, 87% wwere Canadian, the majority from the Northwest region, 12% were from the US, primarily Minnesota and Wisconsin and 1% were international overseas.
In April, 2806 visitors used the facility, up from 2266 the previous April, an increase of 19%. 86% wer Canadian, 9% US and 5% overseas.
Obviously, being located on the Trans Canada and an almost obligatory overnight stop for cross Canada traffic, approximately 23% of visitors were seeking information on accommodation and food. 27% were visiting for recreational purposes, while 10% were visiting on business.
March and April are traditionaly shoulder season leisure market months for Thunder Bay and its encouraging to see the increases and range of activities bringing people to or through the community.
Thursday, March 25, 2010
Strong 2010 Start to Visitor Centre Traffic Reported
Tourism Thunder Bay's Terry Fox Visitor Center has reported some positive results in visitation in the first two months of 2010 and it follows a 2009 that saw a 4% growth in visitation despite being the worse travel year in recent memory for the Canadian industry in general.
These winter months are typically slower for visitation and so the numbers shown are traditionally lower than the summer, where daily traffic to the centre can reach to 400 to 600 persons.
Registrations were 468 in January and 676 in February, a 9% increase over the same period in 2009. In January, 392 (84%) were Canadian, 49 (10%) were U.S. and 27 (6%) were from overseas. During February, 582 (86%) were Canadian, 82 (12%) were U.S. and 12(2%) were overseas. Our winter Canadian Visitors were largely from Ontario and Manitoba while U.S. visitors were overwhelmingly from Minnesota.
The door counters at the Center measured 907 and 1149 for January and February respectively. This represents a 7% and 13% increase respectively. The counters represent people entering the visitor center information areas but who don't choose to fill in their travel information and motivations.
These winter months are typically slower for visitation and so the numbers shown are traditionally lower than the summer, where daily traffic to the centre can reach to 400 to 600 persons.
Registrations were 468 in January and 676 in February, a 9% increase over the same period in 2009. In January, 392 (84%) were Canadian, 49 (10%) were U.S. and 27 (6%) were from overseas. During February, 582 (86%) were Canadian, 82 (12%) were U.S. and 12(2%) were overseas. Our winter Canadian Visitors were largely from Ontario and Manitoba while U.S. visitors were overwhelmingly from Minnesota.
The door counters at the Center measured 907 and 1149 for January and February respectively. This represents a 7% and 13% increase respectively. The counters represent people entering the visitor center information areas but who don't choose to fill in their travel information and motivations.
Tuesday, March 31, 2009
February Terry Fox Visitor Center Numbers are In
February numbers are in and despite the challenging economy, visitation appears to be holding its own. February 2009, saw a slight increase in visitation to the Terry Fox Visitor Center. The centre reported 648 registered visitors, an increase from 635 in February 2008. Our door counters, however, reported a slight decrease to 910 users from 975 in 2008.
More people stopped to look for information while fewer stopped to simply use the washrooms. Given that the center has two separate entrances and that transient travellers often stop to use the washrooms, the door counter numbers provide an accurate asseement of building users. However, the registrations are from visitors who have come into the visitor center area and spoken with our Visitor Services representatives.
Here's the performance by the numbers.
Registered visitors 648
telephone inquiries - 29
More people stopped to look for information while fewer stopped to simply use the washrooms. Given that the center has two separate entrances and that transient travellers often stop to use the washrooms, the door counter numbers provide an accurate asseement of building users. However, the registrations are from visitors who have come into the visitor center area and spoken with our Visitor Services representatives.
Here's the performance by the numbers.
Registered visitors 648
- Canadian - 552
- U.S. - 86
- Overseas - 10
telephone inquiries - 29
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