October saw a significant increase in visitor traffic at the Terry Fox Visitor Centre, with 1788 registered guests seeking local travel information versus 1253 in October 2009, an increase of approximately 30%.
Door counter traffic also increased to 4017, up 13% from 3513 last October.
The travel motivations of our October visitors varied significantly, with visiting friends and families, recreation, circle tour, passing through and events being predominant reasons for travel to the city.
Registrations reflect visitors stopping to talk to our travel councillors and register in our system while the door counters count total traffic using the centre, including rest rooms.
A warm October with ideal fall colour viewing conditions, coupled with aggressive fall drives promotions through OTMPC's Great Fall Drives program and continued CAA and AAA partnerships helped propel traffic upwards. Given that the stretch of highway around the centre is in the midst of a major 4-laning project, the expected inconvenience of construction did not play out and had no negative impact on visitation. Hats off to the contractors for minimizing rock blasting and excavation disruptions for our guests to the community.
There are no surprises or emerging markets to report with this data, supporting the trend of our close haul markets continuing to be the main travel drivers during what is still a tender economy, particularly south of the border. Leading the way was Canadian traffic, representing 81% of total traffic, (dominated by Ontario and Manitoba), followed by the United States at 15% (dominated by Minnesota) and Overseas markets at 4% (largely German and British markets)