New Paul Shaffer Bio Shines Spotlight on Thunder Bay

Perhaps the most important element in successfully promoting a community is through public relations. Maintaining a positive image and celebrating milestones and people continuously in the media helps build our brand, enhance our on line search ability and keeps us relevant in the public eye. Great people make a great community.

Former residents of the City who have gone on in the world to reach marks of excellence and accomplishments add to enhancing our community's image as well and its these people that, as ambassadors, bring positive attention to Thunder Bay. One of those folks is Paul Shaffer, a local musician who has made an impressive name for himself on the international scene, not only as the Musical Director on the Late Show with David Letterman but also through an extensive resume of film and music credits dating back to the 1970s.

Why am I discussing this in a tourism industry blog? Because Paul's Biography is released in North America today and undoubtedly talks positively about his time growing up in Thunder Bay. While I don't know Paul personally (people claim he and I look alike) I do know that he returns to the City regularly and is a great ambassador for this community. He's making the media rounds starting today to talk about his book, starting with his appearance on the Late Show tonight, where' he'll trade his trademark position at the keyboard for the guest chair to talk about the book and his experiences that took him to where he is today.

This is another great channel to place Thunder Bay out on the international landscape as a city that possesses an eclectic and fun musical culture and those who follow along on Paul's story will know a little more about the city than they did before, some will google "Thunder Bay",some will go to our city and tourism websites and some may actually make a trip as a result.

Paul, congratulations on the release of your biography and on your many musical successes and thanks for being a great city ambassador. You do a lot to bring positive attention and energy to the city you grew up in.

To learn more about Paul's new book, pick up a copy at Chapters Bookstore or visit http://www.randomhouse.com/author/results.pperl?authorid=97866