Wednesday, July 30, 2008

Travel Media Descends on Thunder Bay

Throughout July Tourism Thunder Bay ( have played host to an unprecedented number of travel journalists through our partnership with Ontario Parks ( and the Ontario Tourism Marketing Partnership Corporation (

During the week of July 19th, Tourism Thunder Bay played host to eight writers from three countries travelling in two groups. The theme of both tours was "Four Days With the Giant" and we were able to showcase Thunder Bay's incredible "Superior By Nature" brand of customer service.

One group consisting of Canadian and US freelance journalists arrived in the City on July 19th and were escorted around the community for six days, visiting Sleeping Giant Park, paddling and sailing the harbour and rivers through the city, visiting iconic attractions such as Fort William Historical Park and Kakabeka Falls and enjoying many of Thunder Bay's unique culinary experiences, including the Hoito, Caribou, Good News, Thunder Oak Gouda and others.

The second group was arranged through OTMPC's Japanese office and consisted of four Japanese journalists who specialize in writing about Women's outdoor experiences. This group enjoyed much of the same itinerary that focused on outdoor and cultural experiences combined with urban culture and culinary elements. The Asian travel market, while a small percentage of Thunder Bay visitors, shows tremendous growth potential as the market looks to explore Canada beyond Toronto and Vancouver. It is also a group that stays longer adnd leaves a much greater per person economic impact.

For both tours, Tourism Thunder Bay's Cathy Presenger worked behind the scenes to arrange the local itineraries and provide support to ensure their every need was accommodated while in the community.

The recurring comment made by the writers was the incredible hospitality they received in the city, the abundance of attractions and discoveries, great summer weather, cleanliness of the community and the interest in being present in a community undergoing an exciting economic transition. One group was treated to wine with their Caribou dinner experience, complements of kayaker Maureen Stehman, whom they met on the McIntyre River earlier in the day.

The writers had time to explore on their own and went discovering unique local gems, some of which were unknown to even those of us in the know!

As the articles start emerging in print and online travel journals, we will be posting links on this site.

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