Tuesday, July 8, 2008

Tourism Industry Spotlight - Superior Outdoors

To celebrate those that are helping build a strong tourism economy, I'm introducing a new segment that will focus on different tourism related businesses and people.

Superior Outdoors (http://www.superioroutdoors.ca/) magazine got its start in the spring of 2007 with its premier issue to much acclaim within the outdoor community. Local owners Darren and Michelle McChristie have put together a spectacular publication and website dedicated to the silent sports and environmentally sustainable recreational pursuits that the Lake Superior basin offers. They have discovered a unique niche in the editorial marketplace and have become champions for the lake basin and all it has to offer those of us looking to learn more about it.

The publication has grown rapidly in distribution and content and the third issue, released in early June 2008, is on newstands throughout the region and into Southern Ontario outdoor retailers such as Mountain Equipment Co-op stores in the Toronto, Winnipeg and Ottawa markets. Locally, it is available at Chapters and most local outdoor retailers.

Hats off to the McChristies for establishing their business venture and their role in helping to promote the Lake Superior region as a unique destination.

If you have a tourism business or know of a person that wants to be featured, email me at ppepe@thunderbay.ca and we'll consider your story for future online editions.

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