Monday, July 14, 2008

Tourism and Recreation Divisions Ramp up New Sport Tourism Strategy

The City of Thunder Bay's Recreation Division, in co-operation with the Tourism Thunder Bay, is in the process of development of a new Sport Tourism Strategy for the City and has released its draft policy document outlining the City's proposed new sport tourism strategy.

For Tourism Thunder Bay, sport tourism is essential in growing the city's tourism industry. Sport tourism succeeds in attracting small, medium and sized groups of travellers who leave a significant economic impact in the city on everything from hotel rooms to restaurants, car rental agencies and retail and entertanment facilities. Sport travellers are destination experience seekers and will likely travel to a community to compete regardless of external factors such as fuel prices, passport issues, etc.

The proposed new strategy spells out, among other things, better focus on the types of events the community will bid on, provide recommendations on future infrastructure investment, identify new sport tourism opportunities and roll out a new sport tourism marketing budget specifically for pre qualified sport tourism events with a demonstrated business plan and economic impact for the community and region.

The new strategy is expected to be finalized in mid Fall 2008.

For more information regarding the City of Thunder Bay's Sport Tourism efforts, visit To see the proposed draft Sport Tourism Strategy, you can email Paul Burke at for a copy.

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