Tourism Thunder Bay will be at a couple of upcoming consumer shows during the February 22-24th, 2008 weekend.
We will be part of the Great Ontario Outdoor Adventure booth at the Toronto Outdoors Show at the International Center in Toronto. We'll be promoting Seven Days with the Giant at the show and showcasing some of our unique Northern flavours from the Thunder Oak Cheese Farm. The show is also a chance for us to work with our Southern Ontario tourism marketing partners to put Thunder Bay in the minds of our Southern Ontario markets.
We will also be at the Central Canada Outdoor Show in Thunder Bay at the Sportsdome. We will be promoting Seven Days at the show and as part of our Visitng Friends and Family campaign, letting local residents know about all of the great attractions available in and around the city. With 28% of leisure visitors to the city visiting friends and family, local awareness campaigns are an important element of our tourism marketing, reaching local hosts and providing them with information on where to take their visitors while here.