Tourism Thunder Bay joined The Minister of Natural Resources, the Honourable Donna Cansfield and the CEO of Ontario Tourism Marketing Partnership Corporation, Robin Garrett, in opening the 12 annual Toronto Outdoors Show on February 22, 2008, unveiling the Seven Days with the Giant promotion in the Toronto Market. It was also an opportunity to celebrate this very unique and successful marketing partnership.
At the Great Ontario Outdoor Adventure Pavillion, calendars, postcards and live music entertained the approximately 5000 Friday attendees and we were able to promote Thunder Bay as a great Outdoor adventure destination in a venue where motivated travellers gather.
Tourism Thunder Bay provided 20 kg of Thunder Oak Gouda, offering samples and information on the variety of attractions, experiences and culinary wonders of our great city and region.
The show is expected to attract up to 30 000 motivated outdoor experience seekers over the three day run and marks our move towards experience based target markets. Adjacent to our booth is Canadian Geographic and Ontario Parks, where the contest is being promoted heavily. Tourism Thunder Bay and Fort William Historical Park partnered on a series of complimentory advertisements in both the 2008 Ontario Parks Guide and the April Canadian Geographic Travel magazines to support the contest and promote Thunder Bay as a unique destinaton, solidifying our Superior By Nature brand and strengthening our position as one of Canada's great outdoor cities.
Northwestern Ontario is well represented at the show this year by a number of other experience providers including Nipigon River Adventures and Sail Superior, Northern Ontario Native Tourism Association and Souris River Canoes of Atikokan.