Making Trade Shows Work

The Ministry of Northern Development and Mines will be sponsoring a 1 day workshop to assist businesses and organizations with developing successful trade show management skills.

The workshop is being facilitated by Barry Siskind, an accomplished marketing consultant and President of ITMC.

Monday March 17, 2008
Location: Victoria Inn. 555. W Arthur St. Thunder Bay
Regency "A" room
Time 9:00 am to 4:00 pm

Cost: FREE

Registration Deadline is Friday February 29, 2008.

Go to www.vicinn.com for more information on room rates for this event.

You can register by e-mailing Isabel Gannon at isabel.gannon@ontario.ca or calling (807) 475-1528

Making Trade Shows Work (1 day)

Morning Session: Getting Ready Unravel the mysteries of successful exhibiting and put some pizzazz into your next show.

6 steps to choosing the right show
8 criteria for developing a winning booth
14 proven promotional techniques
4 steps to creating a powerful follow-up program

Afternoon Session: The Secrets of Working the Booth

Good booth skills are developed; it takes time, patience, and a sure-fire method. This workshop will improve the effectiveness of everyone who works in the booth.
The four stages of an effective booth
How to proactively approach visitors
The six steps to ensuring you are spending the right time with the right people.
How to disengage quickly and confidently
The 6 do’s and 7 don’ts of working a booth