Saturday, December 11, 2010

Thunder Bay Being Promoted at the 2010 Toronto Motorcycle Show

2011 is going to be a big year for the motor cycle touring market in the Thunder Bay area.

Thunder Bay has been chosen to host the 2011 Ontario Harley Owner's Group (H.O.G.) Rally.

Organized by the Thunder Bay Chapter of the Ontario Harley Owner's Group, the event, aptly named "Thunder in the Bay", will take place from July 28-30 and is expected to see hundreds of enthusiasts descend on the community to enjoy the camaraderie of fellow riders and experience some of North America's best scenic touring routes while getting here.

This weekend, local event organizers are at the Toronto Motorcycle Show promoting the event to Harley Davidson enthusiasts in the GTA area, encouraging them to plan their summer road trip to Thunder Bay and register early for a chance to win free accommodation at the event's host hotel, the Victoria Inn, during the rally.

We're thrilled to be helping out with the event and visitors to this weekend's show will see our Thunder Bay visuals around the booth and be able to pick up a copy of our Experience magazine, promoting all there is to see and do in and around the community while they are here.

Also, a staple at this year's show are our friends from the Algoma Kinnewabi Travel Association, promoting the Lake Superior and North Channel areas to riders. For many Southern Ontario and Michigan touring riders, they will likely travel through that region to reach us and Carol and company from AKTA do a great job promoting the region and are progressive thinkers with respect to the regional approach to visitor attraction.

Motorcycle touring has seen significant growth in recent years and sales statistics on new bikes in Canada demonstrates the popularity of this form of transportation. We live on the shore of the world's greatest lake, ringed by one of North America's most scenic ribbons of highway. While promotion has been increasing in recent years, we are only really scratching the surface to reach out and attract new riders to the region. A big part of increasing awareness is the role local enthusiasts and clubs play in hosting rallies and events and promoting the region by speaking the language of the motorcycle enthusiast.

Motorcycle tourers travel light, like to stop often to take in scenic views and attractions and embrace comfortable accommodation, great food and safe and secure parking for their bikes. Our goal is that this event galvanizes the Thunder Bay motorcycle and tourism community to continue to work together to develop some sort of annual event and general tactical strategy that will increase opportunities for accommodation, culinary and cultural attractions to grow new markets.

If you're in the Toronto area this weekend, stop by the Toronto Motorcycle Show and look for the great folks at the H.O.G. display. They'll whet your appetite for planning your 2011 summer road trip to the Lake Superior area.

(Harley Davidson and H.O.G. are registered trademarks)

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