Sunday, December 5, 2010

Star Tribune Offers Great Insights in Thunder Bay's Winter Experiences

Earned media exposure in key experiential and geographic markets is a enormously critical part of positioning the city's tourism brand and we've recently scored more great Minnesota based media.

This weekend's Minneapolis Star Tribune travel section includes a great article on Thunder Bay's outdoor winter experiences with a focus on both the downhill and cross country ski venues as well as the local dog sledding scene. A second article, entitled "Thunder Bay Geography Lesson" explains the city's location with respect to the Twin Cities and a bit of back ground. This double helping of media coverage in both the print and online editions of the Star Tribune, continues to align with our positioning of Thunder Bay as "Canada's Best Outdoor City"

We've got some great winter experiential product being developed in the city in the last few years, catering primarily to niche outdoor enthusiasts, the group that will travel, are not turned away from snow and cold and want to experience something authentic and unique.

While the U.S. economy is still somewhat tender, the mid west remains a vitally important market to Thunder Bay. With over 30 million US residents, 8.5 million of which hold passports, living within a 12 hour drive of Thunder Bay, its a market we intend to keep pursuing with well researched, strategic focused programs speaking directly to those travellers looking for the experiences we excel in offering.

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