Thursday, August 27, 2009

Tourism Thunder Bay releases its 2010 Marketing Partnership Opportunities

Tourism Thunder Bay is pleased to announce the release of its 2010 tourism marketing advertising partnership opportunities. Once again, we've kept our partnership opportunities simple, flexible and affordable to allow tourism operators of all sizes and budgets to participate.

Tourism Thunder Bay's acclaimed 2009 "Its in our Nature" campaign capitalizes on a enhances "Superior By Nature" brand for the city, positioning ourselves as one of Canada's great outdoor cities. By focusing on our unique connection to Lake Superior and stunning boreal adventures, we've been able to raise the profile of Thunder Bay among the 62% of North Americans who look for outdoor experiences when they travel, the number one travel experience motivator!

This shift towards focusing on the experience based traveller has already seen a positive impact as the local tourism economy holds steady during one of the industry's most challenging times in North America. Matching experiences and campaigns to specific target markets more than in the past has allowed for greater focus in reaching key leisure markets of outdoor seekers and touring (RV, motorcycle and auto clubs), convention and meeting traffic (education, health care, First Nation, mining and government sectors) group travel (motor coach and cruise vessels) and sport tourism markets.

Our stunning 84 page annual visitor magazine and new website presence provides numerous advertising opportunities to meet the needs and budgets of all tourism related businesses in and around Thunder Bay. Experience Thunder Bay once again sets the bar for providing detailed information and entertaining editorial that captivates visitors and residents alike. With over 120 000 print copies in circulation and over 40 000 downloads annually, the book is the must have resource for travellers. Distributed at over 400 visitor information center locations locally and regionally as well as to the local VFR (visiting friends and relatives) market, partners such as and the Thunder Bay Art Gallery credit it for increased visitation to their attractions.

The website,, has become the City's main call to action and is viewed by over 420 000 users annually to help them make trip planning decisions. Logo dock and banner advertisers see 10 000 to 30 000 click throughs annually from their ads on the web.

The deadline for taking advantage of our print opportunities is October 15, 2009. You can contact Rose Marie Mancusa, Marketing Coordinator, at 625-3648 or

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