Tourism Thunder Bay has received international recognition for its new tourism marketing direction focused on a strong “Superior By Nature” brand and building awareness of the city as one of Canada’s great outdoor cities to stay, work and play. The City was invited to present its strategy, focused around the hugely popular “Seven Days With the Giant” marketing partnership at the International Eco and Sustainable Tourism Conference held in Vancouver, British Columbia from October 27-29, 2008.
Organized by the International Ecotourism Society based in Washington, D.C, the conference brought together over 400 eco and sustainable tourism experts from around the globe including operators, destination marketers, academics, urban planners and developers to discuss best practices in sustainable tourism development. Tourism Thunder Bay’s presentation, with assistance from the Strategic Tourism Development and Marketing Partnership for Northern Ontario, was titled “Seven Days With The Giant…A Case Study in Promoting Communities Through Parks.”
Being profiled at a conference of this importance is a great accomplishment for Tourism Thunder Bay and the entire community. Building urban experiences around our parks and Lake Superior has raised the profile of the city tremendously and to be recognized by global leaders in sustainable tourism is a sign that we are on the right path with this bold new approach to marketing Thunder Bay. Eco tourism is not just about far off remote wilderness places. It’s about promoting responsible travel that conserves the environment and benefits local economies. That is something every tourism business, urban and outdoor, can build towards in our new global social, environmental and economic climate.
Tourism Thunder Bay is looking forward to continuing this direction and leading the local tourism industry in striving to develop and promote the city’s collective visitor experiences to an increasingly higher environmentally sustainable standard.
For more information on the conference, visit www.ecotourismconference.org.
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