Tourism Thunder Bay's new marketing direction focusing on a stronger "Superior By Nature" brand position, started in 2007 and is starting to generate a lot of industry attention internationally. Its about to get an even bigger boost. I will be a panel speaker at the 2008 International Sustainable Tourism Conference being held in Vancouver British Columbia from October 27-29.
Under the conference track titled "Parks and Protected Areas", I will be speaking about the City's strategy to position itself as one of Canada's Great Outdoor City by capitalizing on its unique assets, being Lake Superior and the abundance of Provincial and National Parks on its doorstep. The presentation will focus on the Seven Days With the Giant theme and how it created a marketing buzz with an significant contest based campaign that meshed urban and outdoor experiences together, postitioning Thunder Bay as a gateway city to spectacular outdoor experiences for the leisure, sport and corporate markets.
For more information on the conference, visit www.ecotourismconference.org.