Summer Northern Ontario Travel Intentions Released

The Ministry of Tourism has released the 2008 Travel Intentions study focused specifically on Northern Ontario

The full report, undertaken by TNS Canadian Facts is available at the following link.

http://www.tourism.gov.on.ca/english/research/travel_intentions/Travel_Intentions_Northern_Ontario_Spring&Summer_2008.pdf

The intentions mirror what many in the regional industry are already seeing; a decline in US traffic and potential growth markets with short haul domestic markets such as Southern Ontario and Manitoba.

Tourism Thunder Bay has responded to the intentions with marketing efforts that focus more on the region, Manitoba and the Southern Ontario outdoor experience seeker market more likely to travel a little further for unique outdoor adventures.

On other fronts, a greater emphasis on sport tourism development and more agressive corporate marketing are helping to offset potential declines in the leisure markets.

Domestic markets remain steady at the moment, compared with 2007 data and while US markets are lower than 2007, we are noticing a resurgence in interest by the motor coach and cruise ship segments. Tourism Thunder Bay will host 8 cruise industry executives and 10 motorcoach industry representatives on two separate Familiarization Tours in late June 2008.

Tourism Thunder Bay is also partnering with NOSTA and the North of Superior Marian Marketing Association to test market the affluent US midwest boaters market with a series of print and online advertisements and editorial promoting the Lake Superior boating experience. With over 1.5 million boats registered in Minnesota and Wisconsin, focusing on a large market seeking high quality marine experiences, aims at attracting U.S. visitors more likely to travel for an experience they have a passion for.