Friday, May 2, 2008

May 2008 Tourism News

New E-marketing Initiatives Launched

With over 80% of travellers turning to the internet for travel planning, Tourism Thunder Bay has recently launched two new communications tools to build visitor loyalty.

A new monthly subscription e-newsletter provides regular updates on upcoming events, lodging specials and general visitor information. Available through, visitors can read the current edition online and subscribe to future issues that are sent to the email address provided by the user.
Industry contributors can have their events and specials listed in upcoming editions be emailing Erin Brewer at Please keep your submission to 150 words or less.

Go to to read the current issue and register.

Facebook ( is the new global electronic platform for social communication. With almost 40 000 local, seven million Canadian and over 70 million worldwide users, this is an excellent means to reach potential new visitors. The Facebook group site, provides Facebook users with an interactive web portal to seek information on upcoming events, ask our travel Councillors questions online and share pictures, stories and videos of their favorite Thunder Bay experiences.

Facebook account holders can visit

Sport Tourism Developments

Candian Sport Tourism Congress

Tourism Thunder Bay recently attended the Canadian Sport Tourism Congress in Gatineau Quebec. The three day conference, held April 27-29, was a chance for over 300 delegates representing municipal and Provincial tourism marketing agencies to meet with Provincial and National Sport organizations representatives. The venue provides opportunities to raise the profile of the city as a sport tourism destination for Provincial, National and International Event hosting. With Sport Tourism being a mult Billion dollar industry in Canada, Thunder Bay has facilities and related infrastructure ideal for hosting a wide range of events.

Tourism Thunder Bay met with a number or sport organizers including Cycling Canada (BC), AthletsCAN, CPGA, Ringette Canada, BasketBall Canada, Freestyle Canada, Cross Country Canada, Soccer Canada, Ontario University Athletics and the CAN AM Fire and Police Games organizers.
Visit for more information on the organization.

New Skateboard and BMX Competition Facility

Tourism Thunder Bay is a proud supporter of the Thunder Bay Skate Coalition and their efforts in developing a world class skate and BMX plaza at Marina Park. The new plaza will provide recreational and competitive opportunities for thousands of local and regional youth, promoting physical fitness and facilitating the hosting of future skate and BMX competitions at the regional provincial and even international level.

The Thunder Bay Skate Coalition is raising funds to build the plaza and has initiaited a "Buy a Brick" campaign. Personal bricks are $100 each and corporate bricks are $500 each. To view images of the new park or to support the park's development and have you business or family name added to this unique new sport tourism facility, visit

Cruise Shipping News

As part of Tourism Thunder Bay's membership in the Great Lakes Cruising Coalition (GLCC), the department was actively involved in the 2008 Seatrade Cruise Shipping Conference held in Miami Beach Florida this past March. Hundreds of Cruise destinations and cruise shipping suppliers have the opportunity to meet with over 10 000 industry delegates in this multi billion dolalr segment of the global tourism industry.

The GLCC was successful in meeting with a number of cruise operators and as a result, a number of cruise executives will be touring the City in late June 2008 to view our attractions and marine services with the aim of bringing their vessels into the region in future years. For more information on the Great Lakes Cruising Coalition, please visit

The uniqueness of Lake Superior and the establishment of the new National Marine Conservation Area adjacent to Sleeping Giant Provincial Park are attractive selling points to smaller expedition cruise operators as well as private charter vessels. Some of the trends that will be pursued include marketing unique lake itineraries to smaller expedition cruise lines as well as to the U.S Superyacht market, whose owners and operators are seeking new destinations for their vessels. This will complement work being done in select Great Lakes markets to attract the pleasure boat markets as well.

To date, Tourism Thunder Bay has been successful in attracting 11 visits by the MV Clelia II in the summer of 2009, bringing an estimated economic impact to the city of approximately $250 000. For more information on the Clelia II, please visit

Seven Days with the Giant Update

This incredibly succcessful 2008 liesure marketing campaign, focusing on the affluent outdoor experience seeker in Canada and the US midwest will be wrapping up May 31st 2008 with the winner selected in the first two weeks of June. The campaign, with a high quality grand prize package, served to increase web visitation to by over 41% over the same period in 2007.

The campaign has also served to create a new standard for public private marketing partnership in the Province with Ontario Parks and is being used as a model for other communities to follow. AS a result of the success, Tourism Thunder Bay will be creating a new and enhanced "Seven Days with the Giant" program in 2009.

If you have not yet done so, Industry partners and consumers are encouraged to enter the contest at either or before May 31, 2008.

Meetings and Convention News

Tourism Thunder Bay recently had the opportunity to meet with over 400 delegates at the Northwestern Ontario Mining Symposium held at the Valhalla Inn in March 2008. With mining exploration at record levels in the region, efforts are being made to attract more corporate business to the city in the form of meetings and conferences related to the industry.

Other segments of the corporate market Tourism Thunder Bay continues to focus on are Education, Health Sciences and First Nation organizations who have offices in Thunder Bay. By providing convention marketing tools to local groups, the aim is to increase the number of Provincial and National meetings in the city.

Skal International
Tourism Thunder Bay is pleased to be a member of SKAL International, a growing organization of travel and tourism professionals. Involvement within the local chapter provides Tourism Thunder Bay with opportunities to build stronger industry relationships, understand developments, issues and concerns of travel industry partners and communicate new Tourism Thunder Bay programs.

On Monday January 28th,2008 ,Skal International Thunder Bay, hosted an evening of celebration at the Victoria Inn and Convention Centre to celebrate the induction of local SKAL Member and owner of the Best Western Crossroads Motor Inn, Norm Bevilacqua as the 2008 SICAN President . Bill Rheaume Past President of SICAN 2007 presented President Norm with the Skal Canada Chain of Office on behalf of Skal International Canada. Norm is an enthusiastic advoate for Thunder Bay and for the regional tourism industry.
Skal is the only international organization which brings together all branches of the travel and tourism industry. Representing the industry’s managers and executives, Skal members meet at local, national and international levels in an environment of friendship to discuss subjects of common interest. The original club was started in Paris in 1932 In 1934,the Association Of International de Skal Clubs was formed.

The basic unit of the Skal Club is the local Club.In Canada there are 17 Local Clubs with a membership of approximmately 900.These 17 local Clubs comprise Skal International Canada.(SICAN). Skal International Thunder Bay received its Charter On October 1st ,1981 under the first President Brian Whitefield.Skal International Thunder Bay celebrated its 25th Anniversary on October 1st,2006. Since 1981,the spirit of friendship and co-operation within the local Club,generated may co-operative programs and exchange of ideas.The Club is proud to have received the coveted "Club of the Year" award (Canada) on three occasions 1998,1999 and the most recent for the year 2003.

The members of the Skal Thunder Bay are very proud of Norm and wish him success as President of Sican.

Visit the Skal website at
Ontario's North

Tourism Thunder Bay Manager Paul Anthony Pepe was recently appointed as Chair of Ontario's North, a tourism marketing partnership involving the City of Thunder Bay, Sault Ste Marie, Sudbury, North Bay, Timmins, Ontario Tourism Marketing Parthership Corporation(, FedNor ( and the Northern Ontario Heritage Fund (

The organization works on pan Northern tourism marketing initiatives focusing on Leisure and Group travel, travel trade and media that benefit all of Northern Ontario.

Media Update

Lake Superior Magazine has provided editorial on the National Marine Conservation Area, the arrival of the MV Clelia in 2009 and the "Seven Days with the Giant" campaign. Visit to learn more about the magazine.

The Thunder Bay Chamber of Commerce features updates on some of Tourism Thunder Bay's latest marketing initiatives in the May 2008 Newsletter. Visit for more information or look for it in an upcoming edition of the Chronicle Journal

Upcoming Industry Events

Northern Ontario Travel Intentions Web Presentation

Monday May 5, 2008,
1:30 PM
To log into the audio component call 1-866-234-0247 and use participant code 123745
For web inquiries, email or call 1-866-861-2121

No comments: