Wednesday, September 26, 2012

MOBILE MARKETING WORKSHOP BRINGS INSIGHTS TO NEW TOOLS OF ENGAGEMENT

Mobile marketing is a rapidly expanding tool in reaching consumers.  Its moving so fast, a lot of businesses and organizations haven't had a chance to grasp this tool, let alone keep up with the changes. Is your business planning or ready for this phenomenon?

While only 12 to 14% of visitors are using mobile apps to look at our websites in the northwest, the number is growing with the increasing popularity of smartphones demonstrated by performance such as the phenomenal release of the new IPhone 5. By 2015 it is predicted half of all Internet traffic is going to be over a mobile platform,

The Northwest Innovation Centre, in collaboration with Tourism Thunder Bay, is hosting a one day workshop to help our tourism industry understand the power and potential of mobile marketing opportunities that exist.

Rob Woodbridge of Untether.tv is going to present why it is imperative your business start thinking about engaging its customer base via a mobile platform and an introduction to the power of mobile and pervasive computing along with its impact on your sales, marketing, and customer service teams. Not sure where to start with mobile and don’t have the budget? Rob will introduce low-cost and no cost opportunities that exist for start-ups and small businesses in the mobile space as well as a futuristic view of what mobile marketing will look like in the next 24 months.
Date: Thursday, October 4th, 2012

Cost: Innovator Members $20, General Rate $25 (includes lunch and HST)

Time: 10:00 a.m. to 1:00 p.m.

Location: Victoria Inn, Regency A

For 20 years Rob has been immersed in the middle of the technology and mobile revolution in roles ranging from strategic advisor, board member and coach to VP Operations and President & CEO. In each of the companies that he's been involved with, Rob has helped shape strategy, marketing initiatives and product development to extend existing business into the mobile world — or flat out create new businesses leveraging mobile and pervasive computing.
Rob's experience is as diverse as the mobile industry — from a mobile game company targeting consumers to a mobile IT solution targeting enterprises to a video podcast focused on understanding the ins and outs of developing, marketing and selling mobile applications (found at http://www.untether.tv).

You can register online here.  Space is limited and its filling up fast.  

As Tourism Thunder Bay continues to build new regional tourism networks within the new RTO model, we'll be working to bring a continual series of digital educational tools to our industry partners.  If there is something you want to learn more about to help your tourism business grow, drop me a line @ ppepe@thunderbay.ca and let me know.        

2 comments:

Chris said...

Great info. Mobile marketing is extremely powerful for both individual marketers and businesses with repeat customers. It's a real money maker, and I have a lot more helpful info about it on my sites www.youaccomplish.com and www.ifuzemarketing.com/textmessagemarketing.

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Mobile marketing is an exciting development that offers new marketing strategies that could replace internet marketing, online marketing and email marketing. It provides a direct and personal contact with customers.

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