What makes these videos particularly valuable is that they serve a purpose vastly different from traditional municipal promotion videos that featured identifiable businesses and focused on the "place". Careful consideration was given to focus on the experience in the emotional sense, the human element of people enjoying the experiences. Remember that the bast majority of people plan their travel for an experience, with the geological destination being the secondary deciding factor.
The video also factored in the careful avoidance of identifiable local businesses. I was asked about this this morning as to why more individual businesses were not high lighted. The reality is that the tourism landscape changes with partners coming and going. As soon as an identifiable partner leaves the business scene, the video loses relevance quickly. With over 1300 tourism related businesses, its difficult to feature every single one.
Its also important to remember that this project is not static and we're already planning the next chapters including cultural events and attractions, culinary, sport tourism and a convention planning video tool. There is a lot to cover and we aim to continue adding content over the long term.
The videos, in Youtube and Vimeo channels as well as on DVD, are available for free use by our community's tourism partners. Its already been posted to the VisitThunderBay's facebook page, on twitter and is received significant media attention today from local and regional news media.
A big thanks goes out to Generator's Jack Hudolin, Barry Smith, Robin Moss, Heather Cranston and Maureen Mills. The project could not have been executed without the exceptional talent of Piotr and Milosz at Imaginarium and the gang at Dining Room Studios. The could not have been done without Tourism Thunder Bay's Marketing and Partnership Coordinator, Rose Marie Mancusa, who stick handled this from start to finish.
Last but not least is our tourism partners who took the video and will be adding it to their websites, social feeds and hotel lobby screens to help promote the city.
Stay tuned for more videos over the next two years and also the inclusion of great visitor made video selected for the channel. In the meantime, enjoy.