Sunday, February 12, 2012

NEW CRAFT BREWERY ADDING TO OUR CULINARY SCENE

Thunder Bay's economic transformation includes the explosive growth within our culinary sector, with new and innovative locally owned and themed establishments popping up on the landscape regularly and rapidly becoming financially (and in many cases environmentally)sustainable.



One such much anticipated addition to our eclectic culinary scene is Sleeping Giant Brewing Company. The brainchild of Kyle and Andrea Mulligan and Rob and Kerry Berlinquette, this new craft brewery is currently renovating space in the intercity area of the city and aims to have some great new beers ready for consumers in the spring of 2012. Its always great to see new entrepreneurs investing back into the community and showing confidence in our upward direction as one of Canada's Best Outdoor Cities.


I've had a chance to sample their brews and they are all exceptional. I really like beer so perhaps I'm biased. They're launching with three beers, all thoughtfully crafted and carry names with local connections such as 360 Degree Ale, Elevator Wheat and Skullrock Stout.


While it may not be obvious at first, Sleeping Giant Brewing Company is a welcome addition to our tourism industry in that it adds another local dimension to our culinary culture. More and more adventurers like to sample local beers when travelling and its a great opportunity to pare this with some of the delicacies at our many local restaurants to promote


One need only look at the popularity of brewery or winery tours in other jurisdictions and its easy to see how they play a role in enhancing a visitor's experience in the community. Even a single brewery in a community can build partnerships with the culinary scene to expose it to a wider audience and hekp tell the stories of a community. I can't wait to see their great "hometown proud" logo around local restaurants and in the LCBO and Beers Stores soon.


You can visit their website to learn more about them, their inspiration and most importantly, their beers.










Cheers!















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