Tuesday, June 14, 2011

Thunder Bay April Hotel Occupancy Remains Strong

Thunder Bay's April hotel performance continues to demonstrate growth with one of Canada's highest occupancy rates for the month.

April occupancy grew 4.8 points to 73% from 68.2% in April 2010 while RevPar increased 3.7 points to $67.68 from $65.28 a year ago. Average daily rate dropped however, from $95.74 to $92.71, signalling continued price competition within the marketplace that's ultimately benefiting the consumer. The Canadian average occupancy rate was 56.9%, up only .6 points from April 2010's 56.3%. Only the red hot Regina market and Yukon outperformed Thunder Bay on the occupancy level.

A continued strong meeting and convention segment, including the Northwestern Ontario Mines and Minerals Symposium, drove the April economy followed by a series of modest sport tourism events that, combined, contributed significantly to the city's overall occupancy performance. Thunder Bay's reputation provincially for hosting unique quality sport and corporate events combined with our significant air corridor coverage continues to be our strength in growing these important tourism segments.

Tourism Thunder Bay reports local accommodation performance from data provided by PKF Consulting. Tourism partners seeking greater detail of information should contact PKF directly

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