Tuesday, January 4, 2011

Thunder Bay Hosts Noram 2011 Cross Country Ski Event

Thunder Bay continues to show off its stellar international reputation for hosting world class events with the sports community's latest achievement, the Hayward Noram Junior/U23 World cross country ski championships. The event is also encompassing the World Sr Distance Trials, Tech Sprint Series, Canada Games Trials and the Ontario Cup # Two Races. All in all, this is the one stop for competitive cross country skiing this season.

Over 320 elite skiers from around the world are in the city for over a week training and racing out at the Lappe Ski Centre. In total, including coaches, trainers and support staff, over 500 people are here for the event. We've estimated the total direct and indirect economic impact to be over $680 000 for the community and region.

The organizers, representing both the Big Thunder Nordic and Lappe Nordic Clubs, have done a spectacular job at putting together an event that has attracted broad sponsorship and a significant volunteer base to coordinate and execute a flawless event. The City of Thunder Bay is a Gold sponsor of the event, supporting it through the Event Development Grant. One of our tourism partners, the Prince Arthur Hotel and Waterfront Suites, is the host hotel.

This is also a great sport event in that it draws on the principles of sustainable tourism. Being a silent sport that has a intimate connection to the natural environment around it, embracing sustainability makes perfect sense. It is also great to see event organizers develop programs that support our view that even sport tourism events connect to our "Canada's Best Outdoor City" positioning and sustainable tourism principles.

The local artisan community has been engaged in the creation of the various prizes and the event has been certified by Ecosuperior as a "green event" by promoting recycling, reducing litter, excessive packaging, composting, and a reduction in paper consumption through online registration.

Welcome to all the participants from around the world and best wishes for a successful week.

1 comment:

Andy said...

The nearby artisan local community may be engaged while in the generation on the numerous prizes
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