Wednesday, February 3, 2010

2010 Visitor Experience Magazine Released

Tourism Thunder Bay has just released its 2010 Thunder Bay Experience magazine and we're proud to say we've outdone ourselves again to deliver a marketing tool that showcases our great community and delivers results to our partners.

The annual visitor fulfillment piece has grown to a 96 page edition in the third year of the new format and welcomes increased advertising revenue as more and more tourism partners see value in participating. Three years ago, we debuted our first edition of Experience, a full colour magazine style book designed to appeal to adventure seekers and those looking for experiences rather than destinations. The book became a hit, not only with visitors but with local residents who, it turns out, have been using it as a guide for their visiting friends and family. This market makes up 26% of our tourism traffic and by helping local residents play tour guide and ambassador with confidence, its had a positive effect on increasing visitation for many of our local attractions. We can do a lot to market the city within our staff of 7 and even more by encouraging local residents to form a community of Ambassadors.

With well over 160 000 print and download copies circulating annually, the comprehensive book has a lengthy shelf life and helps visitors and residents alike, rediscover the activities and attractions the city has to offer. In the coming weeks, look for the magazine online in a new format that allows online page turning and hot links to participating sponsors.

This year's book has a little different look by aligning our visual identity with Ontario Tourism Marketing Partnerships identity guidelines. A big thanks goes out to Generator Advertising and Strategy ( for undertaking the redesign, with editorial management and advertising sales handled by Tourism Thunder Bay's own Rosemarie Mancusa, who's put in a ton of time over the past 8 months to oversee what is our best book yet.

This year's editorial content provides an eclectic mix of stories including the city's exciting new cruise shipping developments, exploring local food producers, historical plaques around the city, art in unexpected areas and information on the local areas fantastic collection of provincial parks. This book is made possible by the advertising revenues of dozens of local partners and the editorial contributions of Barb Rees of Ontario Parks, Catherine Schwartz-Mendez of the Thunder Bay District Health Unit, Svenja Hansen of Parks Canada, Leah Bayly with the City of Thunder Bay and William Hryb.

Stop by the Terry Fox Centre, any hotel lobby, Airport, City Hall or the Victoriaville Civic Centre to grab a copy. We'll be at the 2010 Central Canada Outdoor Show at the Sports Dome February 26-28 giving out our free copies and talking up Thunder Bay's fantastic attractions with residents and visitors alike.

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