Superior Outdoors Summer 2010 Issue on the Stands

Superior Outdoors (http://www.superioroutdoors.ca/) has just released its summer 2010 issue and is sure to get avid outdoor enthusiasts stoked about experiencing the Lake Basin's plethora of outdoor adventure experiences.

Launched several years ago, the magazine and website are produced by Thunder Bay's own Darren and Michelle McChristie and focus on the sustainable outdoor adventure experiences that the Lake basin offer up. What I personally love is that the magazine strives, and delivers, to cover the experiences of the entire lake and not just the Canadian North Shore.

This summer's issue enlightens readers about sailing through the National Marine Conservation Area, Hiking the Canadian Shield, Kayaking the Islands f Ney's Provincial Park and Road Tripping Superior's South shore beaches.

Look for a copy at your local bookstore or purveyor of magazines or visit their website. I'm sure a lot of visitors will want to keep this issue handy as they explore the shores of Superior this summer.

Tourism Industry Spotlight - Superior Outdoors

To celebrate those that are helping build a strong tourism economy, I'm introducing a new segment that will focus on different tourism related businesses and people.




Superior Outdoors (http://www.superioroutdoors.ca/) magazine got its start in the spring of 2007 with its premier issue to much acclaim within the outdoor community. Local owners Darren and Michelle McChristie have put together a spectacular publication and website dedicated to the silent sports and environmentally sustainable recreational pursuits that the Lake Superior basin offers. They have discovered a unique niche in the editorial marketplace and have become champions for the lake basin and all it has to offer those of us looking to learn more about it.


The publication has grown rapidly in distribution and content and the third issue, released in early June 2008, is on newstands throughout the region and into Southern Ontario outdoor retailers such as Mountain Equipment Co-op stores in the Toronto, Winnipeg and Ottawa markets. Locally, it is available at Chapters and most local outdoor retailers.

Hats off to the McChristies for establishing their business venture and their role in helping to promote the Lake Superior region as a unique destination.


If you have a tourism business or know of a person that wants to be featured, email me at ppepe@thunderbay.ca and we'll consider your story for future online editions.